WOLFE FINANCIAL

2020
24hr Case Study
Visual Identity

Wolfe Financial, a small asset management firm based in Idaho, caught our attention during our research. I discovered that they had an abundance of educational videos on their website, aimed at empowering their clients with knowledge. This discovery led us to conceptualize the idea of "guiding your future into alignment," which served as the cornerstone for crafting their visual identity.

I devised a ligature that melded the "W" from "Wolfe" and the "F" from "Financial," omitting certain parts of each letter. Individually, these segments took on the form of intriguing shapes. However, when combined, they reconstructed the letters, emphasizing the concept of guiding into alignment.

Our case studies are 24-hour (3day) projects during which I select a business and endeavor to create as many assets as possible, leveraging the available public information I can discover as inspiration and base starting point. I utilize our Case Studies as a means of practicing and refining our skills. They are not intended as critiques or endeavors to assert ownership over other brands.