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2025
Environmental design
Art direction
At the annual HIMSS conference—one of the premier global events for healthcare technology—I led the art direction for Philips' booth, shaping both its physical presence and visitor experience. From concept to build, I ensured brand consistency while crafting an environment that stood apart from the sea of competitors.
With Philips Blue as our visual anchor, the booth was designed to reflect the brand’s leadership in innovation and human-centered care. Every detail, from layout to lighting, was intentional—aimed at creating a space that was both memorable and aligned with how Philips wanted to be seen: confident, modern, and distinct in a crowded field.