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NEIGHBORHOOD
PLANNING
INITIATIVE

2022
Visual Identity

In collaboration with Agency In Cambridge MA, I embarked on a creative endeavor to establish a comprehensive visual identity system for the City of Cambridge's Neighborhood Planning Initiative (NPI). At the core of this system stands the NPI logo, a unique hand-drawn geometric mark composed of lines to form lowercase letters.

This distinctive mark comprises 13 open-ended lines, each representing the individual neighborhoods within Cambridge. With a closed line, shaping the superscript dot of the letter "i," it symbolizes the cohesive unity of Cambridge as a whole. Our primary objective in crafting the NPI logo was twofold: to encapsulate the city's essence and radiate an inviting, community-centric ambiance.

Featured on DesignRush among The Best Professional Services Print Designs on their Best Designs page.

an image with a light green background and a logo in the center. The logo is three letters N P and I. The letters are made out of lines. design made in Adobe Illustrator
an image with a Dark teal background and a logo in the center. The logo is three letters N P and I. The letters are made out of lines. design made in Adobe Illustrator
An image with half the screen is dark teal and the other half is orange. The dark teal have has a logo. The logo is three letters N P and I. The letters are made out of lines. the orange side has typography. design made in Adobe Illustrator
An image with a yellow background. The left side has has a logo. The logo is three letters N P and I. The letters are made out of lines. the right side has typography. design made in Adobe Illustrator
A green image with a series of yellow icons. design made in Adobe Illustrator
An orange image with a series of light green icons. design made in Adobe Illustrator
An image of a two books. One book is open to a spread of text and an image. The other book is laying on top, closed with a image of houses in the city. design made in Adobe Indesign
An image of three books stacked on top of eachother. All books are the same. The cover has a white rectangle on the left and images of houses on the right. design made in Adobe Indesign
An image of two books stacked on top of eachother. All books are the same. The cover has a white rectangle on the left and images of houses on the right. design made in Adobe Indesign
An image of a book opened to a light green spread with rectangles of different colors on the right hand side. the left hand side has a map. design made in Adobe Indesign
An image of a to brochures next to one an other. The brochure on the left is folded open and is light green with color rectangles and a map. The brochure on the right is folded closed an had typography on it. design made in Adobe Indesign
An image of an open set of books. The book in the center is open to a spread of text and an image. design made in Adobe Indesign
An image of a light green envelope, an orange business card, and white sheet of paper on a gray background. each has a logo of the letter forms N P I on them. design made in Adobe Indesign and Illustrator.
An image of stationary on a gray background. design made in Adobe Indesign and Illustrator.
An image of two sweatshirts. One from the front and one on with the back face up. both are dark teal in color. the front has the NPI logo on the top right. the back has typography and an icon. design made in Adobe Indesign and Illustrator.
An image of an ipad on a wooden table. on the screen of the ipad has social media designs with maps for facebook and X. design made in Adobe Indesign and Illustrator.
An image of an ipad on a wooden table. on the screen of the ipad has a white background with proportions and measurements for the NPI logo. design made in Adobe Indesign and Illustrator.
An image of an ipad on a wooden table. on the screen of the ipad has a color palette with typography. design made in Adobe Indesign and Illustrator.

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