WORKFOUR

2024
Visual identity

WorkFour is the only nonprofit in the United States dedicated exclusively to advancing the four-day workweek. Founded in 2019 in partnership with the 4 Day Week Global Foundation, WorkFour advocates for a more balanced, sustainable future of work. In developing their logo, we explored a wide range of typefaces and configurations. Early in the process, it became clear that the design would benefit from a distinct visual element. The shared “o” in both “Work” and “Four” emerged as a natural focal point—an opportunity to visually communicate the organization’s mission. We designed a symbol within the “o” that represents the seven-day week: four days of work and three days off. This is conveyed through a circular mark composed of seven segments—four filled, three unfilled—capturing the essence of the WorkFour vision in a simple yet memorable form.