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TRACE BREWING

2019–Present
Visual Identity
Graphic Design

Trace Brewing embodies a strong commitment to community engagement and aspires to serve as a beacon of positivity and a welcoming hub for the local residents. The visual identity is thoughtfully crafted to symbolize the seamless bridge between the past, present, and future.

The triangle logo emerged during our exploration of the city of Pittsburgh, where we recognized the remarkable strength within its communities, capable of forging unbreakable bonds. The choice of a triangle as the logo's foundational shape was deliberate, as it stands as one of, if not the strongest geometric shapes known for its resilience and stability.

The creation of the can art drew inspiration from images of beer being poured into a glass. As the beer cascades into the glass, a burst of bubbles forms just behind the logo, adding an intriguing visual element to the design.

An image with a black background and a logo in the center. The logo has an upside down blue triangle with gold typogarphy. Design made in Adobe Illustrator.
An image with a blue background and a logo with gold typogarphy is in the center. Design made in Adobe Illustrator.
A photograph of a beer can being poured into a drinking glass. The beer is a golden yellow. the drinking glass has a black logo on it in the center.
An image of a triangle in the middle of a colorful explosion of pink powder or liquid. Design made in Adobe Photoshop and Adobe Illustrator
An image of several triangles in the middle of a colorful explosion of pink, blue, purple, red, and orange powder or liquid. Design made in Adobe Photoshop and Adobe Illustrator
An image of 4 3d triangle in the middle of a colorful explosion of purple powder or liquid. Design made in Adobe Photoshop and Adobe Illustrator
An image of 9 colorful explosions of powder or liquid. The color explosions each have differnt triangles within the explosions of color. Design made in Adobe Photoshop and Adobe Illustrator.
A photogarph of a hand holding beer cans. The label of the cans have a colorful red and blue explosion of powder or liquid with several triangles in the middle of the explosion. Design made in Adobe Photoshop and Adobe Illustrator.
A photogarph of a hand holding a beer can and a drinking glass. The label of the can has a colorful red and orange explosion of powder or liquid with several triangles in the middle of the explosion. The drinking glass has a typographic logo in the center of it. Design made in Adobe Photoshop and Adobe Illustrator.
A photogarph of a hand holding a beer can. The label of the can has a colorful pink explosion of powder or liquid with several triangles in the middle of the explosion. Design made in Adobe Photoshop and Adobe Illustrator.
A photograph of a man holding a can towards the camera while drinking out of another can in the background. The can he is holder has a colorful lable with a burst of color and Triangles. Designs made in Adobe Illustrator
A photograph of two glass bottles. The labels on the bottles have blue triangles and white typogarphy. Design Made in Adobe Illustrator.
A photogarph of a beer mug and beer can next to eachother. The table is wooden. The beer can lable is black with an explosion of yellow and blue powder or liquid. The beer mug has a logo in the center. Design made in Adobe Photoshop and Adobe Illustrator.
A photogarph of two beer glasses toasting. The beer glasses are filled with beer. The glasses both have logos on them in black. Designs made in Adobe Illustrator.
A photogarph of four beer cans and drinking glass filled with beer sitting on a wooden counter top. There is orange edge lighting on the counter top.
A photograph of a beer mug being filled with beer from a tap. The mug has a logo with a blue triangle and black typogarphy. Design made in Adobe Illustrator.
A photogarph of 4 beer mugs being toasted. The mugs have a logo with a blue triangle and black typogarphy. Design made in Adobe Illustrator.
An image of a man holding cans and a drink in their hands. the lables of the can have a hand cut in half with a diamond shaped glowing form inside of it. Designs made in Adobe Illustrator, and pen and paper.
A photogarph of a brick wall with a logo painted on the side of it. the logo has a blue triangle with white typography.

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