2019–Present
Visual Identity
Graphic Design

Trace Brewing embodies a strong commitment to community engagement and aspires to serve as a beacon of positivity and a welcoming hub for the local residents. The visual identity is thoughtfully crafted to symbolize the seamless bridge between the past, present, and future.

The triangle logo emerged during our exploration of the city of Pittsburgh, where we recognized the remarkable strength within its communities, capable of forging unbreakable bonds. The choice of a triangle as the logo's foundational shape was deliberate, as it stands as one of, if not the strongest geometric shapes known for its resilience and stability.

The creation of the can art drew inspiration from images of beer being poured into a glass. As the beer cascades into the glass, a burst of bubbles forms just behind the logo, adding an intriguing visual element to the design.