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HERALDRY

2016–Present
Book design
Illustration

Heraldry represents a deeply personal endeavor initiated by Michael Tavilla, who serves as both the Creative Director and Founder. This project stands as a heartfelt tribute to the rich tapestry of visual identities throughout history, as well as an homage to his family's heritage. It played a pivotal role in shaping his journey as a graphic designer, offering him valuable insights into his family's roots and origins. Heraldry serves as the foundation for modern visual identities. Its origins trace back to ancient Greece, where warriors adorned their shields with depictions of animals. The concept behind this practice was that if a soldier perished in battle, their shield would be returned to their family as a symbol of their sacrifice. Over time, this concept evolved into a comprehensive heraldic system that gained widespread use during the feudal era of the Middle Ages. In the present day, heraldry finds its primary application in educational institutions and royal families across the globe.

This project pays tribute to the ancient Greeks by introducing a custom-made Greek alphabet and offers a heartfelt nod to the heraldry of the Middle Ages. It aims to create a contemporary framework and system for the development of new armorial bearings, bridging the rich historical legacy of heraldry with modern design principles.

Black image with a colorful coat of arm on the left side. Deer or stag and bird in the center. Black and white modernized coat of arms on right side. design made in Adobe illustrator
An image of 9 books each one opened to a different spread of the same book. The book is black and white with Typographic designs. Made in Adobe Indesign
An image of book opened. both pages are black. right hand page has a white shield and typography. Designs made in Adobe Indesign and Adobe Illustrator
An image of book opened. both pages are white and have large greek letters on the bottom with lines leading up the page. Designs made in Adobe Indesign and Adobe Illustrator
An image of book opened. Both pages are black. right hand page has a Greek letter form with two rampart lions and typography. Designs made in Adobe Indesign and Adobe Illustrator
An image of book opened. The left hand page is white with typograhpy in a large column. Right hand page is black with large Letter froms and typography. Designs made in Adobe Indesign and Adobe Illustrator
An image of book opened. The left hadn page is black with large letter forms and typogarphy. Right hand page is white with three columns of typography at different widths. Designs made in Adobe Indesign and Adobe Illustrator
An image of book opened. Both pages are white with three columns of typography at different widths on each page. Designs made in Adobe Indesign and Adobe Illustrator
An image of book opened. Left hand page has a seires of shields on it in black. Both pages are white with three columns of typography at different widths on each page. Designs made in Adobe Indesign and Adobe Illustrator
An image of book opened. Both pages are black. right hand page has a Greek letter form with two rampart lions and typography. Designs made in Adobe Indesign and Adobe Illustrator
An image of book opened. Both pages are white. There is large typography going across both pages. Designs made in Adobe Indesign and Adobe Illustrator
An image of book opened. Both pages are black. Typography on both pages in columns and large. Image of black and white heraldic coat of arms with cross hatching to denote colors of the shield. Designs made in Adobe Indesign and Adobe Illustrator
image of black poster with modern version of coat of arms in white.Designs made in Adobe Illustrator

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