MERRITT CHASE

2024
Wordmark design

Merritt Chase is a Pittsburgh-based landscape architecture firm that creates meaningful and memorable public spaces. Their work addresses complex social, cultural, and ecological challenges through a design process rooted in humility, research, and community engagement. To reflect these values, we developed a custom wordmark that is clean, direct, and quietly confident—striking a balance between strength and warmth. The design process involved careful typeface selection and iterative refinement, resulting in subtle but impactful modifications. These included adjusting the tittle of the “i,” expanding open counters to improve legibility and openness, and crafting custom ligatures to enhance visual cohesion and character. The final wordmark is a distilled expression of Merritt Chase’s ethos: thoughtful, approachable, and enduring.

Photos courtesy Merritt Chase