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GÖTEBORGS KONSTMUSEUM

2020
24hr Case Study
Visual Identity

Boasting an internationally acclaimed art collection, a robust exhibition schedule, extensive research initiatives, and a diverse range of educational programs, the Gothenburg Museum of Art stands as a premier institution for visual art in Northern Europe. During our research, we discovered that the museum seamlessly merges the realms of contemporary and classical art. This fusion, coupled with their ambitious vision to redefine the role of an art museum, served as an ideal foundation for our case study.

Our case studies are 24-hour (3day) projects during which we select a business and endeavor to create as many assets as possible, leveraging the available public information we can discover as inspiration and base starting point. We utilize our Case Studies as a means of practicing and refining our skills. They are not intended as critiques or endeavors to assert ownership over other brands.

Light colored image with gold Logo in center. Logo has a woman holding two torches and has two dragons next to her legs. there is dark blue text above and below the logo. Made in Adobe Illustrator
Navy blue colored image with gold Logo in center. Logo has a woman holding two torches. On top of the golden woman there is an Initial caps logo in white the the letters K and G. Made in Adobe Illustrator
Goold colored image with Logo in center. Logo has a an Initial caps logo in white the the letters K and G. there are also two dragons on the left and right of the logo. Made in Adobe Illustrator
A dark image with 4 gold colored logos on top. The logoes are a triangle, a dragon, and two with a woman holding two torches. Each logo has some gold typogrpahy with them as well. Made in Adobe Illustrator
An image of a painting of a woman in a pink fancy dress. Layered on top of the image are 4 alternate version of a logo with a woman holding two torches, a dragon, and a triangle. Logos made in Adobe Illustrator
Image of Mac computer on a white table top.An image of a painting of a woman in a pink fancy dress. on top of the iamge is white text. and the UI for a website. made in Figma
Image of open macbook with a white background and a series of images ontop of the background. Has the UI for a website. made in Figma
Image of two Phones on gray backgrounds. Phone on the left has a full bleed image on screen of a woman floating in water. Phone on the right has a serieds of images with the Ui of a website. made in figma
Image of two Phones on gray backgrounds. Phone on the left has a full bleed image on screen of a woman in a fancy pink dress. Phone on the right has an image on the bottom and typography on top. has the Ui of a website. made in figma
Image of two folders, one open one closed. a envelope, card, and two business cards. The closed folder is gold in color with a blue logo and white text. The open folder is dark blue with gold flaps and a white sheet of paper inside of it. The envelope is dark blue with white text. The card has an image of woman in a fancy pink dress and typopgrphy. The business card on the left has blue text on white with a gold dragon underneath. The business card on the right has a white background and golde logo ontop. designs made in Adobe illustrator and Adobe Indesign
Image of large shipping envelope, normal envelope, two business cards and a clamp. The shipping envelope is gold in color with white text and a blue logo. The normal envelope is blue with white text. The business card on the left has blue text on white with a gold dragon underneath. The business card on the right has a white background and golde logo ontop. The clamp is gold and metalic. desings made in Adobe Illustrator and Adobe Indesign.
Image of Two stacks of business cards. The business card on the left has blue text on white with a gold dragon underneath. The business card on the right has a white background and golde logo ontop. Designs made with Adobe illustrator and Adobe Indesign
Image broken into three sections. Top left has a ticket. bottom left has a pin, and the right side of the image has a lanyard with id card. The ticket is gray with a dark blue logo, QR code and typography. The pin is white with a dark blue GK logo. The lanyard is blue. The Id Card is gray with a photo of a person in a circle, has typography and a golden logo in top right corner.

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